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Richard Rumelt - Good Strategy, Bad Strategy (2nd Hand Paperback)
ISBN / GTIN-13 : 9781781256176
Synopsis
The International Bestseller.
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.
For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
Details
- Format : Standard 2nd Hand Paperback
- Condition : Very Good (Almost As New)
- Category : Non-Fiction - Economics, Business & Money
- Published : 2011 (This Edition 2017 - Profile Books)
- ISBN : 9781781256176
- SKU : B003276
- PPC : LL300gm
- RRP : £9.99
- Quantity Available : 1 only.
External Reviews
"This is the first book on strategy I have read that I have found difficult to put down." - John Kay, London Business School.
"A business classic." - Management Today.
"A milestone in both the theory and practice of strategy." - John Stopford, Emeritus Professor, London Business School.
"Good Strategy, Bad Strategy pinpoints the polar difference: The diagnosis and actions that constitute good strategy, the fluff and failures that cause the bad. Richly illustrated and persuasively argued by a researcher, teacher, and consultant, Richard Rumelt has authored the playbook for anybody in a leadership position who must think and act strategically." - Michael Useem, Professor of Management at the Wharton School, University of Pennsylvania, and author of The Leadership Moment.
"Rumelt's new book clearly elevates the discussion of strategy. Using compelling examples and penetrating insights, Good Strategy/Bad Strategy provides new and powerful ways for leaders to tackle the obstacles they face. The concepts of "The Kernel" and "The Proximate Objective" are blockbusters. This is the new must-have book for everyone who leads an organization - business, government, or in-between." - Robert Eckert, Chairman and CEO of Mattel.
"Rumelt blends a practical focus with powerful conceptual ideas to provide an insightful guide for those wrestling with the challenge of creating strategy that makes a real difference." - Mark Jenkins, Professor of Business Strategy, Cranfield Business School.
"In his provocative new book, Richard Rumelt lays bare an uncomfortable truth: Most companies have strategies that are quixotic, muddled and undifferentiated. This is hardly surprising, since in recent years the very idea of "strategy" has been dumbed-down by a deluge of naïve advice and simplistic frameworks. Rumelt cuts through the clutter and reminds managers that the essence of strategy is a clear and differentiated point of view that supports forceful and coherent action. Drawing on a wealth of examples, Rumelt identifies the critical features that distinguish powerful strategies from wimpy ones-and offers a cache of advice on how to build a strategy that is actually worthy of the name. If you're certain your company is already poised to out-perform its rivals and out-run the future, don't buy this book. If, on the other hand, you have a sliver of doubt, pick it up pronto!" - Gary Hamel, co-author of Competing for the Future.
The Author
Richard Rumelt is an American emeritus professor at the University of California, Los Angeles Anderson School of Management. He joined the school in 1976 from Harvard Business School.
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